How much do promotional products cost?
Prices and costs · November 2026 · 5 min read
Promotional products with your logo cost from €0.45 per piece for a pen to around €1 to €4 for a mug, water bottle or power bank at Loopper. Logo printing is included in the price. What you pay in the end mainly depends on four things: the product, the quantity, the printing technique and how fast you need it.
Below you'll find example prices per product group, and how much the price per piece drops when you order more.
01 · THE PRICES
What do custom-printed promotional products cost per item?
The cheapest promotional products with a logo are pens and keyrings, both under €1 per piece. Mugs, notebooks, cotton bags and water bottles start at around €1 to €1.50. Power banks and other electronics start higher.
| Product | Example price per piece | At quantity | Order from |
|---|---|---|---|
| Pens | €0.45 | 500 pieces | 5 pieces |
| Keyrings | €0.85 | 250 pieces | 10 pieces |
| Mugs and cups | €1.00 | 250 pieces | 6 pieces |
| Cotton bags | €1.24 | 250 pieces | 10 pieces |
| Notebooks | €1.26 | 250 pieces | 5 pieces |
| Water bottles | €1.50 | 250 pieces | 5 pieces |
| Power banks | €3.79 | 250 pieces | 5 pieces |
Note: the example price belongs to the cheapest model in that category at the quantity shown. The model you can order from 5 or 10 pieces is often a different one and costs more per piece. Prices as of November 2026; the product page always shows the current price for your quantity.
02 · THE QUANTITY
How much do you save when you order more?
The more pieces, the lower the price per piece. An example with the Bogota 350 ml ceramic mug:
| Quantity | Saving per piece |
|---|---|
| 25 pieces | base price |
| 100 pieces | 3% cheaper |
| 250 pieces | 5% cheaper (€3.00 per piece, printing included) |
| 1,000 pieces | 8% cheaper |
| 5,000 pieces | 10% cheaper |
03 · THE PRINTING
What decides the cost of logo printing?
The printing cost depends on the technique, the number of colours in your logo and where it goes. A one-colour logo on one side is the cheapest. A full-colour print all around a mug, or embroidery on a shirt, takes more work and costs more.
Printing technique
Screen printing and pad printing work best for larger quantities and logos with few colours. Digital print and sublimation suit photos and colour gradients. Laser engraving gives a clean result on metal and wood. Read more in our guide to printing techniques, or look at pad printing and laser engraving in detail.
Number of colours and print positions
With screen printing, every colour is a separate step. A second print position, such as the front and back of a bag, is another step. A one-colour logo also often looks calmer on a product.
04 · THE BUDGET
How much should you spend per promotional item?
There is no fixed amount. A practical way is to link your budget to who receives it:
- Large groups, such as a trade fair: under €1 per piece, for example a pen or keyring.
- Regular clients and your team: €2 to €10, such as a mug, notebook or water bottle.
- Your most important partners: a premium product or a combination of items.
If material and origin matter to you, look at our sustainable promotional products or the Made in EU range. Need something for rainy events? See umbrellas with your logo.
A cheap item that gets used every day does more than an expensive one in a drawer.
05 · KNOW IN ADVANCE
How do you know exactly what you'll pay?
With a quote. It lists the product, quantity, printing and delivery date, and a free digital mock-up shows your logo on the product before anything is printed.
1. Choose product and quantity
Every product page shows the all-in price per piece for the quantity you pick.
2. Upload your logo
A vector file gives the sharpest result. Only have a JPG or PNG? Send it anyway.
3. Check the digital mock-up
Check colour, size and position of your logo, and ask for changes until it's right.
4. Plan back from your delivery date
Delivery time is shown on every product. For a large or unusual order, get in touch with our team.
Questions about promotional product costs
Is logo printing included in the price?
Yes. The price per piece on the product page includes printing your logo.
What is the cheapest promotional product with a logo?
A pen, from €0.45 per piece at 500 pieces. Keyrings start from €0.85 per piece at 250 pieces.
What is the minimum order?
Many products can be ordered from 5 to 10 pieces. The lowest price per piece applies to larger quantities.
Why does full-colour printing cost more?
More colours or an all-around print need a different technique or more print steps. A one-colour logo is usually the cheapest.
More ideas
· 5 min read
What do our clients say?
Free design & unlimited revisions
Within 1 hour!
We pride ourselves in a fast but qualitive service without exception. Within 1 hour of your offer request or order, we will provide you with a free digital mock-up without any strings attached. This way we make sure to have a good start to making that deadline!
Custom solutions for every budget
Create your own product!
We go above and beyond to make sure you are happy. We offer over 6000 products that you can make your own. Looking for that special product? We have our own creative department that custom designs your idea. You name it, we produce it!
Trusted by 10,000+ companies for 24 years
With 24 years of experience we have learned that human contact and knowledge about our products is key to what we do. We distinguish ourselves by always making sure that there is someone allocated to your project that will think along with you to get the best results.
About Edwin den Hartog - Founder of Loopper
Edwin den Hartog is the founder of Loopper and a hands-on expert in promotional merchandise with over 20 years of industry experience.
From helping major European brands to leading one of the fastest-growing promo companies in Europe.
Edwin’s mission is simple: to deliver creative, high-quality products backed by personal service and fast turnaround.