Meet Edwin den Hartog founder of Loopper

Edwin den Hartog is a serial entrepreneur and the founder of Loopper, a leading e-commerce company specializing in branded promotional products. With over two decades of hands-on experience in merchandise and marketing, Edwin has helped thousands of businesses across Europe elevate their brand visibility through creative, high-quality giveaways and corporate gifts. He combines deep industry expertise with a friendly, customer-first approach all delivered in a conversational style that makes even business feel personal.

20+ Years of experience in merchandise & e-commerce

From early on, Edwin has been passionate about connecting brands with impactful merchandise. Back in 2012, as founder of a merchandising company (IEPC), he was already making waves by securing deals to supply fan gear for European football giants like Borussia Dortmund and Bayern Munich. “It is the harvest of over four years of sowing,” he remarked then a testament to his persistence and expertise in the field.

Edwin’s background includes working with international suppliers and understanding global markets. In fact, he regularly traveled to China to source products for Loopper, which led to one of his most famous side-ventures: in 2019, he launched Royal Patat, the first Dutch fresh-fries shop in Shanghai! (That bold idea struck him during a business trip “the fries in China are not to be eaten,” he quipped, deciding to bring over the real Dutch treat.) This blend of creativity and entrepreneurial spirit underscores Edwin’s experience he’s not just an executive behind a desk, but someone who has rolled up his sleeves in multiple industries to turn ideas into reality.

Founding Loopper & driving rapid growth

In 2018, Edwin founded Loopper in Amsterdam with a vision to modernize how companies order promotional gifts. He leveraged 20+ years of industry know-how and a network of trusted partners to hit the ground running. The results speak for themselves: what started as a small startup has since grown into an international operation serving over 10,000 companies across 10 European countries. Edwin built a diverse “Loopper family” of 40+ young professionals from 9 nationalities, all brimming with fresh ideas to serve clients of all sizes. This dynamic team culture something Edwin cultivates with pride means there’s always innovation happening behind the scenes to benefit Loopper’s customers.

One of Edwin’s key achievements with Loopper has been establishing a robust supply chain. Loopper now works closely with 100+ suppliers across Europe (including the Netherlands, Poland, Spain, and the UK), ensuring all products are printed in Europe for consistent quality. This extensive network allows Loopper to offer over 8,000 customizable products from eco-friendly water bottles to tech gadgets while still delivering fast and competitively priced service. Under Edwin’s leadership, Loopper has even embraced sustainability by including items made from recycled and eco-friendly materials like rPET and ocean plastic, so clients can promote their brands responsibly.

And what about the origin of the name “Loopper”? It reflects Edwin’s ethos of keeping customers in the loop and creating a “loop” of partnership providing flexible, tailored solutions for projects big and small. This philosophy resonates both locally and internationally, and has been a driving force in Loopper’s growth.

Industry recognition & authority

Edwin’s expertise and Loopper’s success haven’t gone unnoticed. In 2023, 2024 and 2025, Loopper is nominated for the “Best Online Performance Award” in the promotional products industry essentially an award for the top online supplier in the field. This recognition (by PromZ, the industry’s leading platform in the Netherlands) put Loopper among the top 10 companies in its sector for online presence and service quality.

Beyond awards, Edwin frequently draws attention in media and industry circles. His entrepreneurial journey has been covered by the press from tech marketing journals to mainstream news. (The Shanghai fries shop story alone earned him a feature in Dutch news outlets) These appearances reinforce Edwin’s authoritativeness as an innovator who thinks outside the box.

On the corporate side, customer reviews also speak volumes about trust and quality. Loopper has maintained an “Excellent” 4.4 out of 5 stars rating on Google and Trustpilot, with an overwhelming majority of clients giving 5-star feedback (over 76% of reviewers). It also holds a stellar 9.3/10 rating on Kiyoh (based on nearly 1,000 reviews). These independent reviews bolster Edwin’s credibility they show that under his leadership, the company consistently delivers on its promises. In fact, Loopper’s online reputation management is exemplary: the team has replied to 100% of negative reviews on Trustpilot a true sign of Edwin’s commitment to transparency and making things right when hiccups happen. Few in the industry take customer care to that level.

Putting customers first wins for you, every time

If there’s one thing that defines Edwin den Hartog’s approach, it’s his belief that the customer’s win is Loopper’s win. He has instilled a genuinely customer-centric culture at Loopper. What does that mean for you as a client? Here are a few highlights:

• Fast Turnaround & Free Design: Need your merchandise in a hurry? Edwin’s team has you covered. Loopper provides free digital artwork mock-ups within 1 hour of your request, ensuring you can visualize your product and still hit tight deadlines. Reviewers frequently praise how “smooth” and “on point” the communication is and how quickly orders are delivered no waiting around or last-minute surprises.
• Custom Solutions for Every Idea: Nothing is too outside-the-box. Loopper offers thousands of products you can personalize, and if you have a special idea, their in-house creative department will custom design it from scratch to make it reality. Edwin loves a challenge with “22 years of experience” behind him, he often says “you name it, we produce it!” This means clients get truly unique solutions tailored to their brand, not just off-the-shelf items.
• Personal, Dedicated Service: Unlike many e-commerce companies, Loopper (under Edwin’s guidance) makes sure every client gets human, one-on-one support. They assign a dedicated project manager to each order who thinks along with you and offers expert advice to get the best results. It’s a concierge-style service that ensures nothing falls through the cracks. No wonder customers appreciate the staff’s proactive approach in finding the best options and how the team goes above and beyond to meet expectations.
• Proven Customer Satisfaction: At the end of the day, the proof is in the pudding. Loopper’s clients consistently report great experiences from the high quality of the products to the ease of the website and ordering process. The company’s high ratings (4.4★ on Google and Trustpilot and 9.3 on Kiyoh) aren’t just numbers; they reflect real success stories. “Fantastic collaboration… they adhered to the strict deadline perfectly,” one recent reviewer raved, highlighting the reliable delivery and friendly service. Edwin takes pride in these wins for the customer, viewing them as the true measure of Loopper’s success.

Through every step of your journey with Loopper, Edwin den Hartog’s influence is apparent in the speed of service, the quality of advice, and the genuine care you receive. His philosophy is simple: when you look good, Loopper looks good. This alignment with customer success is exactly why so many businesses trust Loopper as a long-term partner for their promotional needs.