How STX built a branded range around sustainable materials
For STX, Loopper produced a range of six branded items in the same dark blue and white: a tote bag, a notebook, a bottle, a bamboo cable set, a fortune cookie and a chocolate bar. The line Traders of Environmental Progress sits under the logo on the larger items, and the material choices follow the same idea.
A brand where the material carries the message
For a company that trades in environmental progress, the choice of material is part of the message. Organic cotton with GOTS certification, bamboo rather than plastic, and stainless steel that replaces single-use bottles all say something before the logo is read. That made the product selection as important as the print.
The visual language stays tight across the range. Dark blue with the logo in white, the wordmark set with wide letter spacing, and wind turbines used as a graphic on the items with room for them. On the smaller pieces the design reduces to the logo alone, so nothing looks crowded.
The STX products developed
Tote bag
A dark blue cotton tote with long handles and a GOTS certified label at the seam. The logo and the tagline sit in the upper half, with three wind turbines and a QR code across the lower panel, so the bag reads as a piece of communication rather than a plain carrier.
Notebook
A hardcover notebook in the same dark blue, with an elastic closure, a pen loop and a ribbon marker. The logo is printed in white on the upper half of the cover with the line Traders of Environmental Progress directly beneath it.
Bottle
A double-walled stainless steel bottle with a matt dark blue finish and a screw cap in the same colour. The logo is placed at the centre of the body in white, at a size that stays fully readable on the curve.
Cable set
A round bamboo case holding a cable with the common connector types, closed by a lid that carries the logo and fitted with a woven wrist strap. Bamboo instead of plastic keeps the item in line with the rest of the range.
Fortune cookie
A single cookie in a dark blue wrapper printed with the logo, the tagline and the turbine graphic. Inside sits a printed slip, which turns a small giveaway into something the recipient opens and reads rather than pockets.
Tony's Chocolate
A Chocolate bar in a custom wrapper reading Welcome to STX, with confetti in yellow and blue in the corner. The wrapper is the only item in the range that speaks directly to the person receiving it.
What Loopper delivered
Loopper handled the product selection, the artwork setup per item and the production of the full range. Each product was mocked up before production so the size and position of the logo could be judged on the actual shape, which matters on a curved bottle and a round bamboo lid far more than on a flat cover.
The range covers two very different jobs: durable items that stay in use, and edible items that are opened once. Both were produced to the same brand specification and kept under a single point of contact.
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