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How Grolsch used branded products for a world cup campaign

 

For Grolsch, Loopper developed and produced two special branded products: a compact mini fridge for the 2014 World Cup campaign and iconic tin signs for hospitality venues, pubs and clubs across Europe.

Brand presence from the living room to the bar

Grolsch is one of the best-known beer brands in the Netherlands and is recognised for its character, heritage and distinctive swing-top bottle. That recognisability was translated into products that stand out and create a real brand atmosphere.

The Grolsch products developed

Mini fridge

For the 2014 FIFA World Cup, Loopper developed a compact Grolsch mini fridge. It was available through the webshop and formed part of a giveaway campaign built around the World Cup experience.

Mini fridge Grolsch 2014

Tin signs

The Grolsch tin signs were produced for pubs, cafés and clubs throughout Europe. They bring the typical Grolsch look to the wall and strengthen brand impact directly in hospitality environments.

Tin signs Grolsch

What Loopper delivered

Loopper managed the project from concept through to delivery. The focus was on products that matched the Grolsch brand world, stood out in use and stayed visible over time.

A strong Grolsch feeling in the room

Whether as a smart mini fridge for soccer nights or as a classic tin sign above the tap, both products make the Grolsch brand visible, tangible and recognizable.

What do our clients say?
Sikko
5 stars: perfect, definitely recommended
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5 stars: perfect, definitely recommended
Gareth
Really impressed with both the customer service and the q..
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Really impressed with both the customer service and the quality of products. Would order again!
Luisa
perfect, definitely recommended
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