How AWS brought its event and community merchandise into one branded range
For AWS, Loopper produced a full range of branded items to hand out at events and within the community programme. Seven products in total, from a notebook and a wireless charger to a hoodie and a sun cream holder, each carrying the AWS logo in the same clear, restrained way.
One logo across seven different materials
The challenge with a range this broad is consistency. A logo behaves differently on coated board than it does on cork, matt plastic, recycled polyester or a cotton blend, and a mark that reads well on a notebook cover can disappear on a curved speaker body. Every item was set up individually so the logo sits at a size and position that suits the product, while the range still reads as one family when the items are seen together.
The result is a set that works as a whole or item by item. Products can be handed out on their own, combined into a welcome pack, or picked per audience without the branding ever looking inconsistent.
The AWS products developed
Notebook
A hardcover notebook in dark blue with an elastic closure and a ribbon marker. The logo is applied in white on the front cover alongside the line For Software and Technology, keeping the cover calm and legible.
Hoodie
A black hooded sweatshirt carrying the AWS Community logo on the chest. The pixel blocks run in pink through purple to blue above the wordmark, which gives the range its one moment of full colour against an otherwise black garment.
Shoulder bag
A compact crossbody bag in recycled polyester with a zipped front pocket and an adjustable strap. The logo sits in white on the front panel, large enough to be recognised across a room at an event.
Bluetooth speaker
A compact speaker with a black housing on a natural cork base. The logo is printed in white across the body, positioned so it stays fully readable on the curve rather than running off towards the sides.
Wireless charger
A folding dual charging pad in white, with a station for a phone and a second one for a watch. The logo is placed inside the charging ring on the main pad, where it stays visible on a desk even when the pad is in use.
Charging cable
A multi-connector cable with braided arms and a round pendant body that carries the logo in white. One accessory covers the common connector types, which makes it a practical item to hand out to a mixed audience.
Sun cream holder
A refillable bottle with a carabiner clip, made to hang from a bag at outdoor events and summer conferences. The logo is printed in dark blue on the white body, the one product in the range where the mark runs dark on light.
What Loopper delivered
Loopper handled the product selection, the branding setup for each item and the production of the full range. Every product was mocked up before going into production, so the placement and size of the logo could be checked per item rather than assumed from one master file.
Because the items differ so much in shape and material, each one was treated as its own job while the range as a whole stayed under a single point of contact.
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