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Cast Iron

How Cast Iron had its own beard trimmer made in the style of the brand

 

Cast Iron is a Dutch menswear brand that sits under the same roof as PME Legend and Vanguard. The collection covers jeans, shirts, knitwear and jackets, with dark blue, white and red as its fixed colours. For a step outside the wardrobe, Cast Iron had Loopper develop a beard trimmer carrying the brand logo with the line Premium Groom below it.

Beard trimmer with logo

Cast Iron chose a custom beard trimmer, finished in matt and gloss black. The logo sits in white on the grip, with the line Premium Groom underneath. The narrow blade is made for clean lines along the jaw and at the neck. Black on black keeps the whole thing calm, so the logo is the only element that stands out.

Cast Iron beard trimmer with logo on the grip

What Loopper delivered

For Cast Iron we produced a beard trimmer with the brand logo on the grip. The print is applied in white on a black housing, at a size that stays legible without breaking up the shape of the device. The emblem and the wordmark line sit one above the other, exactly as they do on the labels of the collection.

A product that fits the rest of the collection

In the clothing Cast Iron works with dark blue, white and red. In the accessories that becomes black. The trimmer follows the same line and stands on the washbasin between a comb, a towel and a soap dispenser in the same tone. A brand that wants to reach beyond clothing needs products that belong on a shelf like that without having to make the logo big.

Cast Iron beard trimmer on the washbasin

More brand than clothing alone

A beard trimmer with a logo brings Cast Iron to a place the clothing never reaches, namely the bathroom. Every morning the customer picks up the device and sees the brand. That is a kind of visibility a label in a jacket never achieves, and it costs the brand nothing further in advertising.

What do our clients say?
Benjamin
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Maria Rey Sampayo
Excellent service from the first e-mail I exchanged with ..
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Excellent service from the first e-mail I exchanged with them. They adjusted to my needs and provided different options. All their responses were very detailed and fast. The mock ups provided were a very accurate representation of the final product. The order arrived within very few days and the quality is excellent. I am sure I will be using their services again in the future.
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C Santos
The products are good but what really makes me impressed ..
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The products are good but what really makes me impressed with Looper is the customer support. They are efficient, honest with the conditions of benefit of each product and very fast at searching solutions. My special thanks to Jessica van Kuik. C.S.
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