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Borussia Dortmund x Loopper:
Custom fan merchandise developed

 

For Borussia Dortmund, Loopper developed custom fan merchandise in the unmistakable BVB style. The project included children’s products, office items, premium sets and decorative merchandise for fan stores, online shops, promotions and giveaways.

Custom-developed fan merchandise in BVB style

The focus was on original custom products that fit the Borussia Dortmund brand world. Loopper developed the items from concept through to production, with attention to design, function and recognizability.

The BVB products developed

Rocking Emma

A rocking horse shaped like BVB mascot Emma, developed for children aged 10 months to 3 years. The product combines wood, plush and a playful fan experience.

BVB Rocking Emma

Emma money box

A custom-developed money box shaped like mascot Emma. The concept was created by the in-house design team and then produced as a fitting fan item.

BVB Emma money box

Premium sets

Several BVB premium sets with small fan items such as stickers, pens, keyrings, bottle openers, stamps, playing cards and bookmarks.

BVB premium set

Notebook

A high-quality notebook in BVB style with an embossed logo on the cover and inside. Subtle, practical and aligned with the merchandise collection.

BVB notebook

A4 folder

A custom-produced A4 folder as an office item for BVB. The subtle branding combines everyday usability with a clear club identity.

BVB A4 folder

Baby book

A soft baby book for the youngest fans. Tactile and play elements introduce soccer and mascot Emma in a playful way.

BVB baby book

Birdhouse

A custom-made birdhouse in the colors and style of Borussia Dortmund. A decorative item with an original fan connection.

BVB birdhouse

What Loopper delivered

Loopper developed a wide range of fan merchandise for Borussia Dortmund, from the first concept and design to feasibility checks and final production. The aim was a cohesive merchandise selection with a clear BVB connection.

Consistent merchandise in BVB style

All products were aligned with Borussia Dortmund in colors, shapes and branding. The result was a versatile collection for different target groups and use cases.

What do our clients say?
Laura
We needed the product in a short time frame and Loopper's..
Show whole review
We needed the product in a short time frame and Loopper's EMEA product specialist Nick made this happen swiftly. He contacted us on the same day and we were able to place a PO within 24h with our desired design. Excellent service!
SDIM
5 stars: perfect, definitely recommended
Benjamin
5 stars: perfect, definitely recommended
Sophie
5 stars: perfect, definitely recommended
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