Boni supermarket contacted Loopper Special Projects with a challenging assignment: to create a nice promotion for children, within a short period of time. Loopper starting working on it right away and within 6 weeks they were able to present a project we were very proud of.
Customers of Boni would receive a nice giftpack with two meters of paracord robe and a buckle, with each 15 euro they would spend in the store. With the help of the instruction brochure and several Youtube instruction videos, children could learn how to make beautiful bracelets.
Boni currently has 44 supermarkets. In order to supply all these supermarkets with the paracords, Loopper has produced 1.5 million paracords in 20 different colors.
Besides coming up with the concept of the paracords and producing them, Loopper also took care of all marketing aspects for Boni. We designed all the posters, banners and social media material, and we were responsible for creating the brochure and the tutorial videos on their Youtube channel as well. We hope that Boni supermarkets and their customers will enjoy this promotion for a long time.
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